The Reliable Technical Services

Challenges

Social media plays an important role in reaching potential customers as a lot of people find home maintenance providers through it. Reliable Technical Services had no presence on Twitter and Instagram, and their Facebook page had a limited number of followers. The challenges were:

• The client had limited reach as compared to other local businesses and was losing potential customers to their competitors
• They were struggling to get recognition in the local market due to the lack of a proper social media marketing strategy
• They were having a hard time catering to customer queries, feedback, or complaints on time
• Due to little social media presence, they were unable to gather insights into their target audience’s behavior

Our Strategy & Results

We first conducted thorough research on the client’s business and industry and then created their social media accounts on relevant social sites. Our work also included optimizing their social media profiles and posting pictures and videos.
We made a content calendar and started regularly publishing content on their social handles that display their services and offer industry insights and tips to their audience.
Engagement is the key aspect of social media marketing, so we nurtured a community of followers, interacted with them, and built deep relationships. It led to lead generation and conversion through social media platforms.

The client witnessed a massive growth in reach and number of impressions. While the number of likes/followers, and profile visits also experienced modest improvements.