Palla Pay

Challenges

Due to the uniqueness of the service, we faced several challenges while optimizing Pallapay’s website for better organic engagement. Some of those included:

• Deciding and segmenting target audience.
• Selecting the right keywords as crypto-related keywords and queries are being aggressively searched on Google; you can easily mistake the intent behind each.
• Several technical SEO issues such as slow page speed, missing pages, UX/UI flaws, etc.
• Resolving issues at the earliest as the website was live and poor user experience was resulting in lower engagement and conversions.
• Generating immediate engagement while sticking to white-hat practices

Our Strategy & Results

Pallapay’s website was way behind its competitors in search engine rankings, so the first step was creating a solid backlink profile. For this, the content team crafted research-backed and informative pieces, which we promoted through outreach.

The crypto payment solutions market is highly niche, and finding relevant keywords with enough search volume is challenging. By conducting extensive keyword research, our SEOs found relevant keywords with high search volume to easily rank on Google.

Our consistent effort coupled with proven SEO practices resulted in a massive increase in the organic traffic.

Our consistent effort coupled with proven SEO practices resulted in a massive increase in the organic traffic.